In our latest webinar, we explored “Capability Building as Part of IP-Management and the Management System” with Magnus Hakvåg, CEO of House of Knowledge. The session focused on how organizations can strengthen individual, organizational, and structural IP competencies while making IP more engaging and relevant across teams.
Key Takeaways from the Webinar
- IP Is Part of a Whole – Successful IP management doesn’t work in isolation; it must be integrated into broader business and innovation strategies.
- Building Awareness – Understanding IP starts with answering why it matters, then defining what it is, and only then moving on to how to implement it effectively.
- Making IP Relevant – To increase engagement, IP should be presented in a way that makes sense at different levels of the organization, within the right context.
- Developing Capabilities at Three Levels:
- Individual – Strengthening personal IP knowledge and skills.
- Organizational – Creating an environment where IP awareness and processes support business goals.
- Structural – Establishing frameworks and strategies that ensure long-term IP effectiveness.
One of the most memorable takeaways from Magnus was:
“You can’t bake a cake with only butter!”
Just as a good recipe requires different ingredients, strong IP management requires a mix of competencies, processes, and engagement across different levels of an organization.
If you missed the live session or want to revisit the insights shared, you can now access the webinar recording by filling out the form below:
