Introduction
The world of intellectual property (IP) is constantly evolving, and 2024 was no exception. The latest data from the World Intellectual Property Organization (WIPO) shows a rise in global patent, trademark, and design filings, which is an encouraging sign that businesses and innovators are investing in protecting their ideas.
After a few years of uncertainty in some sectors, this growth highlights a renewed focus on innovation, branding, and design protection. But what do these trends mean for businesses?
Let’s break down the key insights and why they matter:
Patent Trends: Digital Communication Surpasses Other Fields
Patents remain a cornerstone of innovation, and in 2024, WIPO’s Patent Cooperation Treaty (PCT) saw a slight but steady 0.5% increase in filings, reaching 273,900 applications. This growth may seem modest, but it signifies that companies and researchers continue to push the boundaries of technology despite economic fluctuations.
Who’s Leading the Way?
China continues to dominate global patent filings, with 70,160 applications.
Meanwhile, the U.S. (54,087), Japan (48,397), South Korea (23,851), and Germany (16,721) round out the top five. However, not all countries experienced growth. While China and South Korea made gains, the U.S., Japan, and Germany saw declines, signaling potential shifts in research and development priorities.
Top Innovators & Industries
Tech giants continue to shape the global innovation landscape. Huawei Technologies led the way with 6,600 patent applications, followed closely by Samsung Electronics (4,640) and Qualcomm (3,848). Apple and Google also climbed the rankings, reflecting their increasing investment in cutting-edge technologies such as artificial intelligence, augmented reality, and next-generation semiconductors.
One major shift in 2024 was in top patent categories. For the first time in years, digital communication patents (10.5%) overtook computer technology (9.7%) as the leading field. This suggests a growing focus on telecommunications infrastructure, 5G/6G advancements, and Internet of Things (IoT) innovations.
Other fast-growing sectors include:
- Electrical machinery (+7.9%) – A rising demand for energy-efficient solutions and automation technologies is driving innovation.
- Medical technology (+6.5%) – With ongoing advancements in healthcare, new patents for medical devices, diagnostics, and treatments continue to shape the industry.
- Artificial intelligence & automation – While not listed as a top category, AI-related patent filings are rapidly increasing, indicating a future boom in machine learning applications.
For businesses, this data underscores the growing importance of protecting digital innovations and staying ahead in emerging technology markets. Those involved in AI, telecom, and energy efficiency should pay close attention to these trends.
Trademarks: A Comeback After Two Years of Decline
After two consecutive years of declining trademark activity, 2024 saw a 1.2% increase in filings under WIPO’s Madrid System, reaching 65,000 applications. This marks a turning point for brand protection, as businesses recognize the value of securing their brand identities in a global marketplace.
Where Are Trademarks Growing the Fastest?
The U.S. remains the top filer with 11,270 applications, but the most notable growth came from:
- South Korea (+12.1%) – Driven by the expansion of Korean entertainment, beauty, and tech brands.
- China (+6.3%) – A reflection of Chinese brands pushing for greater international presence.
- Switzerland (+6.1%) – Fueled by the luxury goods and pharmaceutical sectors.
Brands Investing in Protection
Leading companies are doubling down on trademark protection, signaling strong competition in key industries. Notably:
- L’Oréal (France, 244 filings) – The beauty giant continues to safeguard its vast portfolio of product lines.
- Novartis (Switzerland, 193 filings) – The pharmaceutical leader is securing its position in a rapidly evolving healthcare market.
- Euro Games Technology (Bulgaria, 141 filings) – The gaming industry’s expansion is reflected in increased trademark activity.
- Shiseido (Japan, 124 filings) – The beauty and cosmetics brand is aggressively expanding into international markets.
Trademark trends indicate that businesses across industries, from cosmetics to gaming to pharmaceuticals, are prioritizing brand protection. Companies looking to expand internationally should ensure their trademarks are secured in key markets to avoid potential legal disputes.
Industrial Design Filings Hit a Record High
Industrial design protection surged in 2024, with filings under WIPO’s Hague System increasing by 6.8% to a record-breaking 27,161 designs. This growth underscores the rising importance of design as a competitive differentiator in industries such as consumer electronics, automotive, and luxury goods.
Which Countries Are Filing the Most?
- China (4,870 designs, +29.6%) – The country’s commitment to industrial design innovation is evident.
- Germany (4,218 designs) – Maintaining a strong tradition in engineering and automotive design.
- United States (3,034 designs, +13.3%) – Reflecting growing investments in product aesthetics and user experience.
- Italy (2,249 designs, +23.8%) – A major hub for fashion, luxury goods, and automotive design.
Corporate Leaders in Design Protection
Companies leading in industrial design filings include:
- Procter & Gamble (641 designs) – Surpassing Samsung Electronics in total filings.
- Porsche AG (506 designs) – Reinforcing Germany’s dominance in automotive design.
- Ferrari SPA (442 designs) – Highlighting the luxury car brand’s commitment to aesthetic excellence.
- Huawei Technologies (431 designs) – Demonstrating how tech firms are prioritizing design protection.
These trends indicate that businesses recognize the power of product design in influencing consumer decisions. With record-breaking growth, securing industrial design rights has become more critical than ever.
Intellectual Property Disputes Are Increasing
With more companies filing for IP protection, legal disputes are also on the rise. WIPO’s Arbitration and Mediation Center handled 25% more cases in 2024, underscoring the importance of proactive IP management.
- Patent disputes are escalating, particularly in the AI and semiconductor sectors.
- Trademark conflicts continue to rise, often due to global brand expansion and name similarities.
- Design infringement cases are increasing as businesses compete to differentiate themselves through aesthetics.
Companies should be vigilant in monitoring their IP portfolios, enforcing rights when necessary, and staying ahead of potential conflicts to avoid costly legal battles.
What These Trends Mean for Businesses
1. Prioritize Patents & Innovation
The growth in digital communication patents signals a shift toward next-generation technology. Businesses should protect their innovations early to secure a strong market position.
2. Secure Global Trademarks
With trademark activity rebounding, companies expanding internationally should register their brands in key markets to avoid future conflicts.
3. Invest in Design Protection
If your business relies on product design for competitive advantage, the record-breaking growth in design patents should be a wake-up call to protect your unique designs before competitors do.
4. Be Prepared for Legal Challenges
With IP disputes rising, businesses need to monitor their IP portfolio, enforce rights when necessary, and stay ahead of potential conflicts.
Looking Ahead: The Future of IP Protection
2024’s IP trends make one thing clear: intellectual property is more important than ever in an increasingly competitive and digital world. Whether you’re a startup or an industry leader, protecting your innovations, brands, and designs should be a top business priority.
As we move through 2025, companies that take a proactive approach to IP protection will be best positioned for growth and global success.
Is your IP strategy ready for the future?
Now is the time to review your patents, trademarks, and designs to ensure your business stays ahead of the competition.
Source: WIPO.org – Use of WIPO’s Global IP Registries for Patents, Trademarks, and Designs Grew in 2024, March 17, 2025.
