In our latest webinar, “IP Business Fundamentals to Drive Growth and Value”, we explored how intellectual property (IP) goes far beyond registered rights and legal protection—it’s a powerful strategic asset. Together with Jonas Hagman, European Patent Attorney and IP Strategist, we discussed how businesses can shift from a reactive, legal-driven IP approach to a proactive, business-integrated strategy. By embedding IP awareness into your operations and thinking beyond just patents and trademarks, you can transform IP into a true growth engine.
The session covered real-world examples, including Ather Energy’s success in using IP to control its ecosystem and build brand value, and introduced five key questions every business should be able to answer to demonstrate IP readiness to investors and partners. From securing ownership and aligning IP with product development to managing risk and unlocking economic value, this webinar was packed with insights to help you rethink the role of IP in your organization.
Whether you’re a startup preparing for funding or a growing company scaling internationally, building a strong IP foundation is critical. The shift from “IP as a legal formality” to “IP as a value driver” can help you gain investor trust, improve your market positioning, and ensure long-term business success in a competitive environment.
Missed the session? You can now watch the full webinar on demand and access the exclusive IP Strategy Guide by filling out the form below.
